Facebook Instant Articles was launched by Facebook in February 2016, with the goal of helping publishers reach a larger audience, making it easier to navigate articles and making them faster for readers. Since then, Facebook Instant Articles have become a popular way for publishers to earn high amounts of money from their content.
If you are wondering what are instant articles? How can you profit from instant articles on Facebook? How can you register in it and what is the mechanism of earning money?, You will find all the information you are looking for in this comprehensive guide.
What are Facebook Instant Articles?
Facebook Instant Articles is defined as an HTML document that loads very quickly into Facebook, giving publishers the ability to publish articles bearing their brand name and logo within a customizable template that renders to browsers very quickly on mobile.
More specifically, publishers often publish on their Facebook pages publications that include external links to articles on their website or other external sites. In the event that an external link is attached to any Facebook post, the browser needs to click on this link and go to the website linked to this external link to get the full article information.
In some cases, the process of moving the reader from Facebook to the external site may take some time, and as a result of the slow process, the reader may leave the site to which it is directed before it even opens.
This is where Instant Articles comes in, which allows publishers to have a website-like template in which content can be published and information is loaded much faster compared to external websites.
On the other hand, it gives readers the opportunity to browse any published article more quickly, which contributes to increasing the interaction and time spent by the reader in browsing. According to Facebook statistics, the Instant Articles feature helps the reader to access articles that are attached to posts at a speed equivalent to 10 times the speed of downloading links to external websites.
In addition, each Instant Article is associated with its own link or URL, which allows the publisher to share this link in his Facebook posts, and the reader can click on this link to be transferred very quickly to read the content associated with the Instant Article.
What are the most important features of Facebook Instant Articles?
The use of instant articles on Facebook is preferred by most publishers for many reasons, the most important of which are:
Great browsing speed (10 times faster than browsing external websites).
More interaction by followers, due to the improved user experience and their ability to access information more quickly. Thus, the reader interacts more with the post, especially in terms of sharing it with other people (instant articles are shared 30% more than posts with external links).
Profit from instant articles on Facebook is better compared to regular websites. According to Facebook statistics, readers click on ads within instant articles more than 20% compared to ads on external websites.
The ability to use free formatted and structured templates by Facebook, so that the version of your website appears in the Instant Articles in an attractive way.
It is possible to profit from instant articles on Facebook without making any effort to choose the placement of ads, as you can make Facebook choose the ideal places to place ads and you do not need to waste time on that.
The bounce rate for Instant Articles is 70% lower.
A publisher can get 100% of the revenue from instant articles if they use their own ads, and 70% of the revenue from instant articles revenue if they rely on Facebook Audience Network ads.
The ability to embed auto-playing videos or from YouTube within Instant Articles, in addition to Twitter tweets and more additions to ensure a good user experience.
There is a free plugin to connect your WordPress site with instant articles and earn money.
You can enable automatic publishing of your articles to the Instant Articles service, so that any article you publish on your directly linked website is published in Facebook Instant Articles. Here is the RSS feed.
Greater audience reach, given that the majority of Internet users are mobile and the only group that can read Instant Articles.
Terms of Profiting from Facebook Instant Articles Facebook Instant Articles
To apply for profit opportunities from Facebook Instant Articles, your Facebook page must meet a set of conditions:
Your Facebook Page must comply with all the Instant Articles Policies and the Monetization Policies of Facebook Partners or Partner Monetization Policies (PMP).
That your Facebook page is linked to an external website (preferably not a new website because it may not be accepted for profit from instant articles, and it is preferable to link an external website that has had previous traffic).
The website associated with your Facebook account should be easy to navigate, free from errors, broken links, and problems.
The external website should contain a set of articles (preferably not less than 10 articles).
The application for admission to the instant articles must be submitted from one of the countries eligible to profit from Facebook.
After making sure that you fulfill all the previous conditions, you can submit the application to start earning money from instant articles, after your application is reviewed by the Facebook administration and accepted within a few days.
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